WE ARE RARE

Bionews is a digital health solutions company dedicated to empowering more than 50 rare disease communities with trusted information, news, and connections. We foster a space where hope thrives and patients' voices are heard. Since 2013, we've been committed to serving patients and elevating their voices. Our motto is "For Rare, By Rare." With more than 50% of our team living with or caring for someone with a rare condition, we understand the unique challenges and needs of these communities. We've built a network of more than 500,000 registered members actively seeking news, clinical information, and sharing experiences. This creates a safe space for peer support, connection, and learning. Bionews offers a comprehensive platform serving a wide range of rare diseases, from larger condition specific communities including pulmonary fibrosis to smaller communities such as AADC.

About the Role: 

We are seeking a highly motivated and experienced Email Marketing Manager to join our team and play a pivotal role in building and nurturing our rare disease community through engaging and impactful email communications. The ideal candidate will leverage sophisticated email marketing strategies to drive customer acquisition, conversion, and retention.

Responsibilities:

• Email Campaign Management: Develop, execute, and optimize email marketing campaigns across multiple channels to engage and nurture our rare disease community.

• Content Creation: Create and strategize compelling and informative email content, including regular RSS newsletter feeds, promotional emails, and event invitations, that resonates with our target audience.

• A/B Testing: Conduct A/B testing of design, subject lines, content type and analyze results to continually improve email performance.

• Data Analysis: Track email metrics such as subscriber growth, open rates, click thru rates and analyze performance data, providing insights to inform future strategies.

• Community Engagement: Foster a sense of community and belonging through personalized email communications and targeted outreach.

• Stakeholder Collaboration: Work closely with cross-functional teams (e.g., marketing, product, client success) to align email marketing efforts with broader marketing campaigns, ensuring a cohesive communication strategy across all channels. 

• Stay updated with the latest trends in email marketing technologies, applying best practices to continuously enhance our strategies and systems.

• Work closely with analytics and web development teams to ensure seamless integration of email marketing systems with other digital platforms within Bionews.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• Minimum of 3-4 years of experience in email marketing or a similar role, digital health and/or pharma a plus

• Proven track record of successfully managing email marketing campaigns. 

• Deep understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.

• Excellent writing and editing skills.

• Proficiency in email marketing platforms such as Mailchimp (preferred), Sailthru, ActiveCampaign, Hubspot, Marketo, etc.

• Strong analytical skills and ability to interpret data.

• Exceptional communication and interpersonal skills, adept at working with cross-functional teams and external partners.

• A passion for making a positive impact on the rare disease community.

• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Why you’ll love working at Bionews:

• We work together to achieve our mission with humility and genuine respect for each member of our team.

• We’re smart, hungry, and humble changemakers

• Transparency and accountability earn us the trust of each other and our users

• Our smart, experienced leadership team wants to do it right and is open to new ideas

• You’ll work on innovative products and make a real difference in the lives of patients.

• You’ll be at the forefront of the digital health revolution.

• You’ll be part of a mission-driven company dedicated to improving lives.

Bionews offers a competitive compensation and benefits package, along with the chance to make a real difference in the lives of patients and their communities. Join our passionate team and help us build the future of digital health!