Analyst, Analytics & Insights

Nationwide | Analytics and Insights | Full-time | Fully remote

Apply by: Dec. 15, 2022
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WE ARE RARE

BioNews is a leading online healthcare services company delivering daily, targeted news, information resources, and social media content directly to targeted patient and caregiver populations via more than 50 disease-specific digital publications. BioNews combines purpose, passion, and the ability to work at the epicenter of rare disease information. We not only talk about rare, we are rare. 60% of our employees have a rare disease, bringing our mission to the core of everything we do. We are committed to producing content that is accurate and up to date, while providing support, guidance, insight, and empathy to patients and caregivers in the rare disease community.


ABOUT THE ROLE

This role is responsible for supporting analytics and research efforts for client engagement reports, marketing materials, and sales initiatives.  The team is responsible for all data and analytics including cross-channel measurement, audience analytics, content and advertising behavior, and optimizations. The Analyst of Analytics & Insights will report to the Director of Analytics & Insights. 

You will work closely with marketing, client services and account management on client deliverables, process and efficiency improvements, and collaborate with internal and external stakeholders to evolve BioNews as the number one performing partner on agency and client plans.

RESPONSIBILITIES AND DUTIES

  • Update and aggregate data from various sources on campaign performance of content, video, and display advertising accurately and efficiently.
  • Develop and ensure high quality appearance and accuracy of monthly report templates and data
  • Internal analysis and perform campaign checks used to ensure the timely adjustment/optimization of campaigns against KPIs, metrics, and goals.
  • Develop ad hoc reports and analysis from google analytics, GAM, Funnel, Tableau, Data Studio, Social, and other analytics platforms data as needed
  • Process raw data into useable formats to support analysis that delivers key insights

ABOUT YOU

  • You get excited about details, data, and have a passion for solving problems
  • You’ve developed exceptional skills in time management, organization, and teamwork
  • You can manage multiple projects with tight deadlines
  • You don’t take or provide no as an answer and always find an opportunity or solution to any problem
  • You’re collaborative and have a hustle/go-getter mindset

EDUCATION AND EXPERIENCE REQUIREMENTS

  • Bachelor’s Degree in Marketing, Math, Statistics, Economics, Analytics, or related field or equivalent combination of experience and instruction.
  • At least 1 year of experience in a professional environment; in media, advertising, digital.
  • Understanding of basic digital marketing/media concepts & media math
  • Hands-on analytical experience working with Marketing Analytics tools like GAM, Adobe Analytics, Google Analytics, DataStudio, R, SQL, SPSS, Tableau, PowerBI, etc.
  • Strong analytics and computer skills (MS Excel, Word, PowerPoint). Ease with excel (SQL/Python a plus)

 

WHY YOU’LL LOVE WORKING AT BIONEWS

  • We work together to achieve our mission with humility and genuine respect for each member of our team. 
  • We’re smart, hungry, and humble change-makers.
  • Transparency and accountability earn us the trust of each other and our users.
  • Our smart, experienced leadership team wants to do it right and is open to new ideas.

Bionews strives to provide its audience with high-quality, trustworthy information while constantly innovating. That mission is best served by a diverse, multigenerational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.